Scope & Identity of Data Controller범위 및 정보 관리자 신원

This Privacy Policy applies to Lift Commercial Group (“LIFT,” “we,” “us,” or “our”), a licensed California commercial real estate advisory (CA DRE #02445128) with its principal place of business in Los Angeles, California. This Policy governs personal information collected through our website, direct business communications, and advisory service engagements. It is modeled on industry standards established by leading commercial real estate firms operating in California, including disclosure requirements set forth under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, “CCPA/CPRA”).

본 개인정보 보호정책은 캘리포니아 로스앤젤레스 소재의 캘리포니아 공인 상업용 부동산 중개사(CA DRE #02445128) Lift Commercial Group(“LIFT”, “당사”)에 적용됩니다. 본 정책은 당사 웹사이트, 직접적인 사업 커뮤니케이션, 중개 서비스 계약을 통해 수집된 개인 정보를 규율하며, 2018년 캘리포니아 소비자 개인정보 보호법(CCPA) 및 2020년 캘리포니아 개인정보 권리법(CPRA)에 따른 공시 요건을 기반으로 합니다.

Categories of Personal Information Collected수집하는 개인정보 범주

Consistent with CCPA/CPRA disclosure requirements, LIFT may collect the following categories of personal information:

• Identifiers: Name, email address, phone number, mailing address, company name, job title.
• Professional & Employment Information: Business affiliation, title, and professional background voluntarily provided during service engagements.
• Commercial Information: Property inquiries, transaction history, investment criteria, and advisory correspondence.
• Internet or Electronic Network Activity: IP address, browser type, operating system, referring URL, pages visited, and session duration collected automatically via our website.
• Geolocation Data: General location inferred from IP address for analytics purposes only; no precise geolocation is tracked.
• Communications: Records of inquiries and correspondence submitted via our contact form or direct email.

We do not knowingly collect personal information from individuals under the age of 16.

LIFT는 CCPA/CPRA 공시 요건에 따라 다음 범주의 개인 정보를 수집할 수 있습니다: 성명·이메일·전화번호·주소·회사명·직함 등 식별자; 서비스 계약 시 자발적으로 제공하는 업무 소속·직함·경력 등 전문 및 고용 정보; 부동산 문의·거래 이력·투자 기준·중개 서신 등 상업적 정보; IP 주소·브라우저 유형 등 인터넷 또는 전자 네트워크 활동; 분석 목적의 일반 위치 정보; 문의 및 서신 커뮤니케이션. 당사는 16세 미만 개인의 개인 정보를 의도적으로 수집하지 않습니다.

Purposes & Legal Basis for Processing처리 목적 및 법적 근거

LIFT processes personal information for the following business purposes, consistent with the commercial real estate industry standard adopted by firms such as CBRE, Colliers, and JLL in their California privacy disclosures:

• Responding to advisory, leasing, investment, and brand inquiries.
• Performing transaction management and due diligence services on behalf of clients.
• Maintaining client relationship records required under California DRE regulations.
• Operating, improving, and securing our website and digital communications.
• Complying with applicable legal and regulatory obligations, including DRE record retention requirements.
• Protecting the legal rights, property, and safety of LIFT, its clients, and third parties.

LIFT는 CBRE·Colliers·JLL 등 업계 선도 기업의 캘리포니아 개인정보 공시 기준에 따라 중개·임대·투자·자문 문의 응대; 거래 관리 및 실사 서비스 수행; 캘리포니아 DRE 규정상 요구되는 고객 관계 기록 유지; 웹사이트 및 디지털 커뮤니케이션 운영·개선·보안; 법적·규제적 의무 준수; LIFT·고객·제3자의 법적 권리·재산·안전 보호를 위해 개인 정보를 처리합니다.

Disclosure & Sharing of Personal Information개인정보 공개 및 공유

LIFT does not sell, rent, or trade personal information for monetary consideration. We do not share personal information for cross-context behavioral advertising. We may disclose information in the following limited circumstances:

• Service Providers: Trusted vendors (e.g., IT, document management, e-signature platforms) bound by written confidentiality agreements who assist in our business operations.
• Transaction Counterparties: Landlords, tenants, buyers, sellers, and their legal representatives in the context of specific real estate transactions with client authorization.
• Legal Compliance: When required by court order, subpoena, government investigation, or other lawful legal process, consistent with CBRE’s publicly adopted standard of not responding to disclosures originating outside applicable jurisdiction unless legally compelled.
• Business Transfers: In connection with any merger, acquisition, or transfer of substantially all business assets, subject to standard confidentiality protections.

LIFT는 금전적 대가를 위해 개인 정보를 판매·임대·교환하지 않으며, 교차 상황 행동 광고를 위한 정보 공유도 하지 않습니다. 서비스 제공업체, 거래 당사자(고객 승인 하), 법적 의무 준수, 사업 양도 등 제한적 상황에서만 정보를 공개합니다.

California Consumer Rights (CCPA/CPRA)캘리포니아 소비자 권리 (CCPA/CPRA)

California residents have the following enforceable rights under the CCPA as amended by the CPRA:

• Right to Know: Request disclosure of the categories and specific pieces of personal information collected, the sources, business purposes, and third parties with whom it is shared.
• Right to Delete: Request deletion of personal information we hold, subject to exceptions for legal compliance, active transaction records, and DRE-mandated retention periods.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt Out: Opt out of the sale or sharing of personal information (LIFT does not engage in such activities).
• Right to Limit Use of Sensitive Personal Information: Limit processing of sensitive categories beyond what is necessary for service delivery.
• Right to Non-Discrimination: Exercise any of the above rights without receiving reduced service or being penalized.

To submit a verifiable consumer request, contact us at privacy@liftcommercial.com. We will respond within 45 days as required by the CCPA, with one permitted 45-day extension with notice.

캘리포니아 거주자는 CCPA/CPRA에 따라 알 권리, 삭제 권리, 정정 권리, 판매 거부 권리, 민감한 개인 정보 이용 제한 권리, 차별받지 않을 권리를 가집니다. 검증된 소비자 요청은 privacy@liftcommercial.com으로 제출하시면 CCPA에서 요구하는 45일 이내에 답변드립니다.

Data Security데이터 보안

LIFT implements technical and organizational security measures consistent with commercial real estate industry standards, including encrypted transmission of data in transit, access controls limited to personnel with a need-to-know, and procedures designed to detect and respond to suspected unauthorized access. No method of internet transmission is entirely secure; in the event of a data breach affecting California residents, we will comply with notification requirements under California Civil Code § 1798.82.

LIFT는 전송 중 데이터 암호화, 필요한 인력으로만의 접근 통제, 무단 접근 탐지 및 대응 절차 등 상업용 부동산 업계 표준에 부합하는 기술적·조직적 보안 조치를 시행합니다. 캘리포니아 거주자에게 영향을 미치는 데이터 침해 발생 시 캘리포니아 민법 제1798.82조의 통지 요건을 준수합니다.

Cookies & Tracking Technologies쿠키 및 추적 기술

Our website may use first-party cookies and similar technologies to maintain session state, measure traffic, and improve user experience. We do not use third-party advertising cookies. You may disable cookies in your browser settings; doing so may affect certain functionality. Our website does not respond to “Do Not Track” browser signals at this time, consistent with the absence of a uniform industry standard for such signals.

당사 웹사이트는 세션 유지, 트래픽 측정, 사용자 경험 개선을 위해 자사 쿠키 및 유사 기술을 사용할 수 있습니다. 제3자 광고 쿠키는 사용하지 않습니다. 브라우저 설정에서 쿠키를 비활성화할 수 있으며, 일부 기능에 영향을 줄 수 있습니다.

Contact연락처

Our Accessibility Commitment접근성 헌신

Lift Commercial Group is committed to ensuring that its website is accessible to individuals with disabilities in compliance with Title III of the Americans with Disabilities Act of 1990 (ADA), as interpreted by the U.S. Department of Justice in its March 18, 2022 guidance on web accessibility. We follow the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA published by the World Wide Web Consortium (W3C) as our technical standard for accessibility, consistent with the approach adopted by major commercial real estate firms including CBRE, JLL, and Colliers International.

Our website also strives to comply with the Unruh Civil Rights Act (California Civil Code § 51), which extends ADA protections to California residents, and with HUD’s guidance that online housing and real estate services must be accessible under the Fair Housing Act.

Lift Commercial Group은 1990년 미국 장애인법(ADA) 제3조 및 2022년 3월 18일 DOJ 웹 접근성 지침에 따라 장애인이 웹사이트에 접근할 수 있도록 보장하기 위해 최선을 다합니다. CBRE·JLL·Colliers International 등 주요 상업용 부동산 기업의 접근 방식에 따라 W3C의 WCAG 2.1 레벨 AA를 기술 표준으로 채택하고 있습니다. 또한 Unruh 민권법(캘리포니아 민법 제51조) 및 공정주택법 하의 HUD 지침 준수를 위해 노력합니다.

Technical Accessibility Features기술적 접근성 기능

This website has been designed to include the following accessibility features consistent with WCAG 2.1 Level AA requirements:

• Perceivable: Descriptive alt text for all informational images; color contrast ratios meeting WCAG 2.1 AA minimums (4.5:1 for normal text, 3:1 for large text); no content conveyed by color alone; captions available for any video content.
• Operable: Full keyboard navigation for all interactive elements including navigation, forms, and case study panels; no content that flashes more than three times per second; skip-navigation functionality.
• Understandable: Consistent navigation structure across all pages; form inputs have descriptive labels; error messages identify the field in question; page language declared in HTML.
• Robust: Semantic HTML5 structure compatible with major screen reader technologies (NVDA, JAWS, VoiceOver); ARIA landmark roles applied where appropriate; valid, parseable markup.

본 웹사이트는 WCAG 2.1 레벨 AA 요건에 따라 인지 가능성(모든 이미지 대체 텍스트, 색상 대비율 준수, 색상만으로 정보 전달 금지), 운용 가능성(완전한 키보드 탐색, 깜빡임 제한), 이해 가능성(일관된 탐색, 설명적 폼 레이블), 견고성(시맨틱 HTML5, 스크린 리더 호환, ARIA 랜드마크) 기능을 포함하도록 설계되었습니다.

Known Limitations & Remediation알려진 제한 사항 및 개선

Despite good-faith efforts to comply with WCAG 2.1 Level AA, some content may not yet fully conform. Areas under active review include: embedded third-party partner logos for which alternative text descriptions have been provided; bilingual content transitions between English and Korean language interfaces; and certain animated or transitional interface elements. We conduct periodic accessibility audits and work to remediate identified barriers promptly.

WCAG 2.1 레벨 AA 준수를 위한 선의의 노력에도 불구하고 일부 콘텐츠가 완전히 준수하지 못할 수 있습니다. 제3자 파트너 로고, 영한 이중 언어 전환, 일부 애니메이션 요소 등이 지속적인 검토 대상입니다. 정기적인 접근성 감사를 실시하고 식별된 장벽을 신속히 개선하고 있습니다.

Accessibility Feedback & Contact접근성 피드백 및 연락처

We welcome feedback on the accessibility of this website. If you encounter barriers to access, require content in an alternative format, or need assistance completing a advisory inquiry due to a disability, please contact us. We will work with you to provide accessible alternatives and aim to respond within 2 business days.

Escalation & Formal Complaints에스컬레이션 및 공식 불만 제기

If you are not satisfied with our response to an accessibility concern, you may file a complaint with the following authorities:

• U.S. Department of Justice, Civil Rights Division: ADA.gov · (800) 514-0301 · ada.gov/filing-a-complaint
• California Civil Rights Department (CRD): Enforces the Unruh Civil Rights Act · calcivilrights.ca.gov · (800) 884-1684
• U.S. Dept. of Housing & Urban Development (HUD): For Fair Housing Act concerns related to real estate services · hud.gov/program_offices/fair_housing_equal_opp

접근성 문제에 대한 당사 응답에 만족하지 않으시면 미국 법무부 민권부(ADA.gov), 캘리포니아 민권부(CRD, calcivilrights.ca.gov), 미국 주택도시개발부(HUD)에 공식 불만을 제기하실 수 있습니다.